Customer Satisfaction Sets You Apart as a Retailer
Act on customer feedback
How many of us provide suggestions to our local retailers? Not many because most of the time such input is ignored. If you've ever mentioned something to a cashier or a manager, made a request of a clerk or even gone online to post something and never saw a reaction, it probably feels like being asked to shut up. Not every idea or comment is helpful or can be acted on. But every single one can be acknowledged. Try and share a reason for declining or disagreeing with a request, if possible. But, if a similar comment is submitted regularly, then it is time to take the idea seriously and feel lucky that your customers are making the effort to help you rather than remaining silent and going elsewhere!
Customer service comes in many forms but we all appreciate it. I feel strongly that you can't go wrong by communicating effectively and acting transparently with customers' interests in mind. Obviously, you want to be profitable but, if that is what guides every decision, your satisfaction levels and customer base will shrink.
What other advice do you have for your local retailers to better serve and increase your spending with them and loyalty?
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