Customer Intimacy: A Roadmap to Really Knowing Your Customers

The idea of “customer intimacy” is not a new one. In fact, it headlined a Harvard Business Review article back in 1993. Yet this term is now seeing resurgence across the blogosphere. So, what exactly is “customer intimacy”? Why is it important now? And how does one achieve true intimacy with one’s customers?
What is “customer [...]