You've heard me say it before; gone are the days of the passive print buyer. They are no longer sitting back and waiting for print reps to cold call them or invite them to lunch. Today, consumers are proactive. They research their options. And the advancement of the World Wide Web has enabled them to spread a much larger net, capturing information on potential suppliers well beyond the area of their zip codes or states.The average consumer is also becoming more and more Internet savvy--and they expect you to be able to keep up with them. As a printer, your goal should be to get potential clients to your website--and engage them while they are there. This will ensure repeat visits, and eventually develop brand loyalty. Here are a couple of ways to get buyers to keep coming back:
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- Business Management - Marketing/Sales