Crawl, Walk, Run: How Ferguson began customer-centric email habits to generate over $21 million in online revenue

Mary was a first-time attendee at MarketingSherpa Email Summit 2014, and took back what she learned to her office and implemented a transformative, customer-centric campaign that led to her winning Best in Show at Email Summit 2015. Watch this video excerpt to learn how Mary and her team implemented a customer-centric marketing approach to increase company revenue.