Could You Pass the 60-Second Social Media Test?
Have you ever bought a house?
You would think that it is a decision on which you should spend a lot of time. However, real estate agents tell me that most people make up their minds extremely quickly. In fact, many people decide whether they could potentially live in a new home in less than a minute.
If you're selling a house you may have spent a lot of time and effort to make it look its best. But now someone many decide it's not the home for them in less than 60 seconds.
Looking at a social media profile is a bit like viewing a house
You probably have less than 60 seconds to grab someone's attention. That's why it's vital to have a compelling profile on your social media channels. It's your chance to convince someone that it is worth spending time building a relationship with you.
If your profile isn't right, you will get passed by
People will see no reason to connect with you. You will fail to achieve your social media goals.
Many social media profiles that I see are simply not compelling enough. They give prospects no reason to connect. I even see this on many social media profiles of people who spend a lot of time on LinkedIn and Twitter.
How does your social media profile match up?
Spend 10 minutes reviewing your social media profile today. It could turn out to be a very profitable ten minutes.
P.S. Learn how to sell print successfully online: download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively. Also, check out my new book "Five steps to creating a social media profile that generates business".
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."