Cool Things Newspapers Are Doing on Facebook
Here's what some of the best newspaper pages on Facebook are doing right. (Instead of looking through all newspaper pages I could find on Facebook, I started out with this list. I also included a few from here.)
Read on to see what Facebook features you should be taking advantage of (even if you're not in the news business).
Custom Like Tab
Many newspapers do very well with a custom tab welcoming new users by asking them to like the page.
I very much like the like tab of the San Jose Mercury News page: it's clear and simple and yet stylish. I also love their profile picture and the way it includes details about other social media profiles users can find them on.
Ditto for the Detroit Free Press. They not only invite people to like them, but also give them reasons to post on the Wall.
SF Chronicle has a cool welcome page that asks you to download the iPad app.
I do think the New York Times could do better with their "fan us" tab. I mean, Facebook doesn't even call them fans anymore, NYT. Do get with the times. Take some inspiration from the LA Times.
Custom Welcome Tab
Some don't ask you to like the page, but welcome you in different ways. The Arizona Republic (actually, I'm using the AZCentral Facebook page because this seems to be the main one even though there's another, much less popular, page for the Arizona Republic) welcomes users by asking them to like on other related pages.
The Chicago Tribune's welcome tab has links users might be interested in. It asks users to sign up for alerts and points them to different Chicago Tribune fan pages.