Content Calendar for Print Buyer Touches
Once a quarter, print and mail a company magazine. This is a chance to feature your best printing techniques. Include relevant industry news, spotlight an employee or a customer project. Make sure much of the content is editorial, as opposed to promotional.
At least once a year, refresh your website. It is the single most important online presence you have, especially for prospects. The first thing we do when we hear about a new company is check out its website. Yours must be current, accurate, free of technical glitches and professional in design.
Beyond this, you should publish news releases as needed, and if you’re comfortable doing mini videos, go for it!
Here’s that calendar-at-a-glance:
|Daily||Twitter, Facebook, LinkedIn|
|Annually||Update web site|
|As needed||News releases|
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com