Content Calendar for Print Buyer Touches
It’s one thing to say, “Build your company’s reputation by taking advantage of the numerous media channels available.” It’s another thing to do it. One reason we struggle is because we fail to make a plan.
Developing content and publishing it across different media is easy to do once your plan is in place. You need to create a media calendar, just like every magazine has an editorial calendar. I find that self-imposed, published deadlines work. Once I say I’m going to publish X on a particular date or dates, I get it done.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com