Consumer Trends are Your Friends! – Part I
In a recent article published by Forbes (“Ten Trends that are Wreaking Havoc on Brands”), Mark Potts indicated that there are 10 consumer trends wreaking havoc on brands. Looking at these trends from a print and media convergence point of view, it seems that a printer or print supplier can actually take advantage of some of these trends in order to gain business.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.