Printers, a.k.a Marketing Services Providers, Beware
“One of these printers went out of business last year, and the other is, reportedly, not in good shape. Maybe the printing business is down, but cannibalizing work from agencies is going to backfire. Agencies and design firms don’t want to be watching their backs when working with printers.”
These are the opinions expressed by a small sample of creatives. I’ve no idea (yet) how widespread they are, but it seems to me that printers need to know what some customers and prospects think about the trend of evolve into marketing services providers.
I am gathering comments from customers about this subject for an upcoming column in Printing Impressions magazine. It will also be addressed at our 6th Annual PBI Print & Media Conference at GRAPH EXPO in September.
Let me ask you: Is this a concern for printers who are evolving into MSPs? If so, how are you addressing it? What’s your response to creatives and ad agencies who now see you as their competition?
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com