Channels of Communication for SMBs to Engage Customers

A common ability that many successful businesses share is strong communication. Communication empowers individuals, motivates teams, aligns strategy, sets standards, sells potential consumers and retains existing customers. As more and more companies work on their online presence, they sometimes fail to evolve their communication style so it works in new channels. To effectively reach your audience today, you need to build value for your followers, share content from other sources and get involved in conversations. At the same time, you can't forget the reason you're there—to sell.