Why is it that when we make a sales call on the company we automatically see them as superior?
Salespeople put themselves in a difficult position even before they walk in the door when they take on the attitude that they are “less than.” That is, when you are considering your approach to a new prospect, do you find yourself wishing for an appointment, hoping to get something to quote on, or longing to make them a customer?
Stop doing that!
What if you sold with attitude? Make your approach, “I believe that a good vendor is as important as a good customer” and you will come from an entirely different perspective.
Do you work hard for your customers?
Do you believe they should value what you do?
Do you believe that you are an asset to their business?
Then you’re selling attitude should be a confidence that walks right up to the line of cockiness, but does not cross it.
You choose your customers every bit as much as they choose you. You have the right to expect certain courtesies.
And you have more power than you think you do.
You are far from, “less than.” You enrich the businesses that you work with, helping them to grow, to differentiate, and to thrive. They are lucky to have you.
The next time you find a prospective company to call on, remember that. Put that kind of thinking between your ears. When you do, what comes out of your mouth will be an unmistakable confidence. Your perspective customers will hear that confidence and it will make a difference as they size you up.
Check out all of Bill’s sales training options at www.aspirefor.com or call Bill at (781) 934-7036.
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- Farquharson

Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.