Why is it that when we make a sales call on the company we automatically see them as superior?
Salespeople put themselves in a difficult position even before they walk in the door when they take on the attitude that they are “less than.” That is, when you are considering your approach to a new prospect, do you find yourself wishing for an appointment, hoping to get something to quote on, or longing to make them a customer?
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- Business Management - Marketing/Sales
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- Farquharson

Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.