Challenges for the Printing Industry Globally in 2015
Challenges for the Printing Industry Globally in 2015
WHAT IS AFFECTING THE DEMAND IN PRINTING?
Economy, Technology and Management of Change!
Ø There are a number of important factors affecting demand for printing globally. These include:
Ø Trends in consumer spending
Ø The state of the global economy
Ø New technology and the speed of change
Ø Changing customer expectations
Ø Globalisation
Ø Environmental concerns
More info on - printing industry on hot link.
One of the most important factors affecting demand for printing is a trend in consumer spending (rapid increase in internet shopping and a rapid decline in high street retail shopping). Indeed, this factor affects demand in a number of significant ways. Levels of disposable income and consumer spending have a direct impact on the amount of money companies invest in advertising, impacting a range of printing markets from advertising literature, catalogues and direct mail through to the number of pages - magazines and newspapers. There is a vast increase in website retailing/advertising with `no` printing involved!
The more people are spending, the more companies spend on advertising (rapid increase in electronic advertising), resulting in an increase in demand for digital printing/electronic POS. But, people are spending less rapidly, month by month so far in 2014 globally and this will continue in 2015 and beyond. Also, there is a major switch to Document/Print Management Programmes by corporate organisations with hard and soft documents.
Consumer services companies are suffering a massive loss of sales, profits and confidence that will intensify fears that house-holds are cutting their spending budgets across the board. A large range of services in the entertainment, catering, leisure and travel industries said sales had stagnated over the past three months. The worst fall was among personal and leisure services companies.
We must bear in mind that retail sales make up 40%+ of total consumer spending, with the rest going on cars and services of which are being hit with decline. Therefore, manufacturers are struggling in the face of softer demand.
