Use the “Challenge/Solution/Results” Formula to Write Successful Case Studies
“Boy, this was helpful,” Zoot said. “Just one question: who is this Roi fella?”
“You’ve gotta be kidding me!” Marka exclaimed.
“Of course,” Zoot said with a wink.
Next week: Marka gives Zoot more tips for writing a compelling case study.
Today’s FIRE! Point
Follow the simple, tried-and-true Challenge-Solution-Results formula to create case studies that get attention and drive new business for your printing business.
FIRE! In Action: Hubspot Uses Customer Case Studies to Bolster Web Presence
The internet marketing software company posts dozens of case studies on its Website. Every case study is relatively short, includes graphics or video content, and, most importantly emphasizes the measurable results the client has seen.