CEO Insight: Looking Forward at 2011
Since 2008, when I first became CEO of Affinity Express, my vision was to develop a top-performing, global team with a burning desire to continually improve everything they do for clients and employees; a team who could work with me to build a fast-growing, early mover business process outsourcing (BPO) company in the media production industry. I realized at the time that this was no small task, but believed strongly in our potential.
A relatively short time later, in 2010, we received an indication that we are well on our way to realizing this vision. Affinity Express was named to the Global Services 100 list, which recognizes companies that define global outsourcing. Many major corporations in more established outsourcing categories were featured, yet Affinity Express was the only provider of advertising and marketing production solutions on the list.
This is a wonderful honor and I consider it a testament to the passion and teamwork of all our talented people.
This teamwork we have at Affinity Express today is a great accomplishment in itself, but was not something that happened overnight. We are an international organization, with many employees working on virtual teams. Our offshore production platforms provide scale and speed at a low cost. Our onshore personnel in North America provide clients with responsiveness, subject matter expertise and technology solutions. The key to bringing them together is strong teamwork along with effective processes and thorough communication. Working as a team gives us the ability to be responsive, understand requirements, build efficient practices and communicate to minimize the complexities of outsourcing and maximize results.
