Celebrating Easter: Retail Advertising, Religious Advertising and Egg Hunts
In religious advertising, the target audience is a non-secular public that observes a central tenet of their faith—the celebration of the risen Christ. Included are images of Jesus, white doves, baby lambs, Easter chicks, crosses, Easter lilies, tulips, and the prevalence of purple.
In the stained glass example of religious Easter art shown, all the elements combined were symbolic of the Resurrection. The beams of light emanating from the cross, white doves, Easter lilies, fig and grapevines interspersed with bright blue shades of daylight on Easter morning communicate the celebration of a new spiritual life.
For Holy Week services, choices of elegant font styles combined with matching Lenten colors and touches of lilies show the use of restraint and a respect for religious observances, which often helps secure the advertisers' approvals.
That's about work. How did I celebrate Easter?
For me, Easter has always associated with happy memories of Easter egg hunts. The best times were when the kids were still young enough to enjoy and look forward to them. When we shared the tradition with other friends and relatives in our college years, the adults couldn't wait to be designated egg hiders, too!
Depending on where we spent Easter, we joined Easter egg hunts sponsored by country clubs, hotels, malls or villages. It was so much fun testing how clever we were in competition with other kids and their adult helpers. It became a race to see who would find the most! Those moments were FUN! But the Easter egg hunts we held at home were unforgettable.
We've tried hiding several kinds of eggs throughout the years—large, beautifully decorated sugar-candy eggs wrapped in plastic and filled with candy bits, colorful plastic eggs with mini-prizes inside, chocolate eggs that melted in the afternoon sun (oops!), and gaily hand-painted hard-boiled eggs. The kids loved the surprises we prepared and enjoyed the variety, but painting their own eggs brought the most satisfaction. Each egg allowed the children to express such creativity, ranging from the traditional lines, spots and zigzags, to the more unconventional objects and characters from internet exposure.