Perils of Bypassing the Print Buyer
If there's one thing that printers and print buyers disagree on, it's this: Whether or not printers should bypass the buyer when trying to get into a company.
As a former print buyer for a major financial services company, I can tell you it never worked for printers who leap-frogged over me to get to my boss Roger. I always found out. Roger literally power-walked down the hall and swept into my office with the news that so-and-so from printer X just contacted him — and what did I think of that firm?
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com