Buying Print Today? Same as It Ever Was
One of my favorite things to do in this business is listen to a group of print buying professionals. Just when I’m anticipating what they’re going to say...they surprise me. It simultaneously humbles and delights me.
So it was last week during one of the sessions at PBI Boston, our one-day regional conference—or get together, or party...OK, OK, it was all three.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com