Business Scaling for Success via Systemization
Where and how do you start scaling a business for success?
What is business scaling? Using the analogy of a sinking boat, with water pouring in from multiple locations, what is your starting point for securing the boat? Which location or hole would you plug first?
Right — the biggest hole!
In his business book, "The E-myth," Michael Gerber says it this way, “Every frustration you experience in your business is due to the lack of a system!”
Using the analogy of a sinking boat, it’s not too hard to imagine the water pouring into the holes in a boat as points of frustration in your “business ship.”
So, how do you stop the frustrations in your business from continuing to pour in? You start by plugging one hole at a time. By implementing one system at a time, all the holes are plugged. This will ensure your “business ship” is water tight and, therefore, frustration-free.
Envision having a written system for every operation or process that is performed in your business, until it runs like a well-oiled machine. Oh, by the way, with these systems in place, your business would run, whether you were there or not.
A Valuable Intangible Asset
What a value it would be, to own an operations manual for an almost-frustration-free business; a business in which you don’t have to be onsite for it to continue to operate and prosper. In the business consulting world, this is also referred to as “owning” a business; Not just having a very difficult job with all the typical frustrations and responsibilities of business ownership.
Now visualize, with this valuable operations manual in your possession, duplicating any part of it, or all of it, at any time … i.e. duplicating a Daily Routine and Job Description for a certain position in your company and giving it to a new hire that does the same job. No need to start from scratch, because as you grow, through business scaling, you duplicate your existing system for each new hire.
Business Scaling Through Multiple Locations
Now picture setting up another business location to expand your market. With your valuable Manual in hand, it’s just not a problem, because any new location would operate using the same Operations Manual as your current frustration-free business.
If this sounds like a big box franchise type business, you’d be right! That’s how they grow so big! They simply rubber stamp one location after and another, with all systems up and running the day they open for business.
When business expands at a rapid rate, there’s no need to panic! With a duplicatable written system, growth is just not a problem.
Business Scaling for success — via systemization — is what the “big boys and girls” do!
Did I mention? Great Systems Work!
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.