Business Processing Association Philippines Networking Event

Our presence in the Philippines has reinforced our position as the biggest (and I believe, the best!) company in the field.  We will continue to drive initiatives to recruit the best creative and design talent from top Filipino schools.  The company will also use the skills of designers in the Philippines to test and expand the product offerings marketed by Affinity Express (for example, interactive services such as website design and Flash video).  Furthermore, the systems and workflow in Manila are redundant to those of Affinity Express operations in the U.S. and India, providing the company and our clients with disaster recovery and continuity planning.  Ultimately, our operation in the Philippines helps Affinity Express to be more competitive and on the cutting edge of the advertising and marketing production solutions clients demand today.

At the informal networking part of the event later, I was excited to have many people come over and express interest in Affinity Express and what we do. As a sales person and as the CEO of Affinity Express, this was the most gratifying part of the evening for me.  The people I met didn’t realize advertising and marketing production could be outsourced, and I’m glad I was able to give them insight into how viable and effective this strategy can be with the right partner.