When was the last time you re-wrote your entire marketing plan? If yours is like a lot of companies, truth be told, you edited or updated the existing plan. While the practice of revisiting and updating your plan is a sound one, the current economic conditions are placing great stress on marketers to sharpen and reshape their marketing plans altogether. If sales are sluggish or down, itʼs time to revisit what you have been doing and why.
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- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.