Building Customer Loyalty: Five Practical Tips
Example, Dean Harrington, the president of a successful mortgage banking business called Shamrock Financial, invited me to a wine drinking group meeting last week. There is a group of 50 or so wine lovers who get together once a month for lunch, bring a bottle of their favorite wine, and share about two hours together. I had a ball talking wine, sharing laughs, and connecting. The group was fun to be with. They checked out of the technology world for a couple hours to just chat. Don’t under-estimate face time in a relationship building business like print.
Good luck building loyalty and hopefully you pick one of these areas and make a conscious effort to try something different or re-energize relationships with a customer you may not have been connecting with lately.