Building Customer Loyalty: Five Practical Tips
Example: My six year old daughter had to really go a few weeks ago. You know what I mean. I went to three places in a strip mall and all said “no”, we don’t have public restrooms, but you can go to the Dunkin Donuts down the road. It was 3 miles away! I hate to say it, but she let loose in the parking lot near their dumpster. I knew she would not make it. I have boycotted all three places.
4) Appreciating your customers and letting them know it. Not the “thanks for the order” type appreciation, but the “Thank you for the lead, thank you for getting back to me, thank you for your patience, thank you for your flexibility, thank you, thank you, thank you. We don’t thank enough. In the internet age it is easy to just send an e-mail. Try sending a hand written note in the mail. It is memorable.
Example, I received a hand written note five years ago from an older woman I helped by just raking her leaves while her husband was sick. It was personal and just beautifully written. I will never forget the time she took in saying thank you.
5) Think “other centered”. What I mean by this is to keep in mind that most of us have less time than when we were in high school. Be efficient with the time you use when communicating with customers. Schedule around them, email, text message, phone, face to face when it makes sense to them or when the end product will be better for them. I know time is money, but too often people try to sell or solve problems remotely with the age of technology and there is a balance. I believe we have shifted way too far to the impersonal side of communicating. I use technology quite a bit, but there is a time to meet people face to face.