Building a Brand Voice
Once you have a good idea of how your target audience communicates, set up guidelines for your brand voice with clear limits. A simple piece of advice I like to follow is to add a limit to every positive word you choose. An example of this rule is setting limits such as you want your business to be friendly, but not overly familiar, or professional, but not stuffy.
How to Keep Your Voice Consistent
Now that you have your brand voice remember to enforce that anyone communicating on behalf of your business stays within the guidelines you’ve set. A great way to do this is to set simple reminders throughout your office and plant. Internal posters, printouts, and kits containing advice and samples can easily be distributed to employees at any time. Be sure to include a list of words that work and words to avoid. Examples of how to offer sentences—and even examples of how not to communicate—are all great materials to include.
Building a brand voice is one of the most important things your business can do for not only public image, but communicating with customers and prospects as well. What you say matters, but how you say it has equal weight. So start paying attention to your brand voice today.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.