Build or Buy: Keeping Pace with Interactive Advertising Growth
By
kellyglass
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The good news is that recently released statistics indicate stronger than expected growth in online advertising. Here are just a few of the numbers that have crossed my desk in the past few weeks:
- Internet ad revenue in the U.S. totaled $5.9 billion in the first quarter, up 7.5% over the same period a year earlier and the highest reported quarterly revenue figure for the industry.
- eMarketer revised its forecast to predict a steeper increase of nearly 11% for U.S. online ad spending in 2010, after a drop of 3.4% last year. They believe U.S. spending on online advertisements will reach $25.1 billion, up from $22.7 billion.
- U.S. online display advertising impressions totaled 1.1 trillion in the first quarter of 2010, with an increase of 15% over the same timeframe in 2009. Facebook.com had 176 billion display ad impressions in the first quarter. Yahoo’s sites had 132 billion impressions. Microsoft’s sites had 60 billion impressions .
- According to comScore figures released by the Newspaper National Network, the number of unique visitors to newspaper websites is up 15% from January of this year. In April, online newspaper sites reached 83.7 unique visits, generating more than two million pages views. This is up from 1.6 billion page views in January.
The bad news is that these sources don’t address the challenge facing advertisers and their agencies in finding qualified talent to create the increasing volume of ads. I hear every day at Affinity Express that companies in all industries and ad agencies have a severe gap in mid-level personnel who can handle the day-to-day work producing content and executing campaigns.
0 Comments
View Comments
Related Content
Comments