Bill’s Top Sales Tips of 2020
I always find it fascinating to see which tips and blogs attract the most eyeballs. Sometimes I will write something I think is incredibly interesting and relevant and expect it to be widely viewed and shared, but I am almost always wrong. More likely, something I wrote as a throwaway piece surprises me with its high numbers.
The same is true for my LinkedIn postings. While 3,000 people viewed a video I posted about my 60th birthday in October, 30,000 looked at a piece regarding a restaurant down on Cape Cod and a story about how my dad used to save his coins throughout the year so that we could have lobster just once while on vacation.
It’s just funny to me what gets the most attention.
Over the course of a year, I will write and record 52 Short Attention Span Sales Tips, 52 Blogs, and 12 Printing Impressions columns. As we approach the end of 2020, I took a quick look back at the sales tips to see which subjects were of highest interest to you. They are listed in reverse chronological order, with the most recent first. I’ve also included links to the original YouTube video.
I want to call your attention to the bottom-most bullet point. The date it originally aired was March 16. Think about that. This was a time when we all experienced radical change and the rules changed every 24 hours. I think that one is the video most worth re-watching as it gives one particular piece of advice very few people I know of have heeded: Rethink everything. I took some heat when I first posted that tip, but I stand by the message. In fact, I think I’ll be writing my December PI column on the subject, now that I have the benefit of hindsight.
Anyway, I post this list for your dancing and dining pleasure.
- Selling like Cats and Dogs: Standing up to that bully customer
- A Three Week Plan: The importance of short-term goals
- The Best Use of COVID Selling Time Is … : Ideas for “sharpening the saw”
- Save Me Time, Not Money: How to direct your voicemail messages to the right subject
- Overcoming the “Already Have a Vendor” Objection: Self-explanatory, don’t you think?
- The Value of Bragging: How to sell with confidence
- And the No. 1 most-watched sales tip of 2020: Selling in Virus-Induced Times: Strategies for what to do now
Just like these tips are common sense, growing sales comes down to the fundamentals. That’s Bill’s approach to everything. If you aren’t happy with your sales, look into the books and programs he offers at BillFarquharson.com.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.