Beyond Trendy: Going Green Gains Considerable Traction

In September I wrote a column about environmental sustainability, saying that it is red hot and “everyone is talking about it.” It’s no longer just talk. According to “Outlook 2008,” a special report from B to B Magazine - The Magazine for Leading Marketing Strategists (www.btobonline.com), “going green” is becoming a mainstream goal for corporations. It identified green marketing as the most important marketing challenge that organizations will face in 2008.