I notice things in human behavior that others either do or do not care to talk about. That is OK. “Because I'm good enough. I'm smart enough. And doggone it, people like me." Props to SNL’s Stuart Smalley. Age alert if you missed that one.
One of the things I have been reflecting on is that people often sign off e-mails with the ending “best.” What does this mean and why do so many people do it? Please note this is not a post about what is right or wrong but a question of why human beings do the same thing that others do. Is it to be safe? Please click on this link to see more ways to sign off...http://goo.gl/H7RzIM and you will see that the writer of that post likes “best” as a sign off. So, we can agree to disagree—agreeably.
In this post and future ones my goal will be to make them shorter. Why? We all have a lot on our plate and short attention spans. So, today we examine the word “best.” Here is an example: Thanks for your valued partnership and reading my Printing Impressions blog each week. Best, Ryan
Really? Oh yeah, I failed to mention we will cover two of these “buzz words.” Really? Why do we say that so often? Really? Really? You get the idea and so do I as I hear it in every part of the country.
In sales and marketing (yes, two different things) we can either lead or follow. And, we are all leaders and followers at some point, depending on the situation. However, if you want to be a creatively authentic sales and/or marketing professional, you must always be creative, credible and compelling. To me, saying “best” and “really” sounds quite robotic and much the same as everyone else.
Only you can be you. So, what should your sign off be? You must decide this for yourself. However, it is vital to make it memorable. Make it intentional. Make it unforgettable. Make it unique.
We live in a short attention span world where people only look up when something catches their attention. Really? Yes, really and while we are at it—ditch that word, too.
So as I sign off, let me leave you with this. I thank you for taking time to read my blog post.
Ryan T. Sauers spent 16 years leading printing, graphics and visual communications-related companies before founding his independent consulting firm, Sauers Consulting Strategies in 2010. Ryan is President/CMO of the firm that works with (the front end) and growing the top line of a variety of organizations in this and related industries.
Key focus areas include: executive coaching, personal branding, leadership and communications development, sales training, marketing strategy, negotiation/conflict resolution skills and organizational change. Sauers is a frequent national speaker and columnist. Sauers has been recognized as one of the top 80 CMO’s in the world and achieved the rigorous Certified Marketing Executive.
Sauers is an adjunct university professor teaching leadership, marketing and communication courses to aspiring and current business leaders. He is a Certified Myers Briggs, DiSC, and Emotional Intelligence Practitioner (one of the few in U.S. to achieve all rigorous human behavior certifications.)
Sauers is working on his Doctoral degree in Organizational Leadership and hosts a weekly radio show in Atlanta (Marketing Matters). Sauers is author of the best-selling books "Everyone is in Sales" and "Would You Buy from You?"