I notice things in human behavior that others either do or do not care to talk about. That is OK. “Because I'm good enough. I'm smart enough. And doggone it, people like me." Props to SNL’s Stuart Smalley. Age alert if you missed that one.
One of the things I have been reflecting on is that people often sign off e-mails with the ending “best.” What does this mean and why do so many people do it? Please note this is not a post about what is right or wrong but a question of why human beings do the same thing that others do. Is it to be safe? Please click on this link to see more ways to sign off...http://goo.gl/H7RzIM and you will see that the writer of that post likes “best” as a sign off. So, we can agree to disagree—agreeably.
In this post and future ones my goal will be to make them shorter. Why? We all have a lot on our plate and short attention spans. So, today we examine the word “best.” Here is an example: Thanks for your valued partnership and reading my Printing Impressions blog each week. Best, Ryan
Really? Oh yeah, I failed to mention we will cover two of these “buzz words.” Really? Why do we say that so often? Really? Really? You get the idea and so do I as I hear it in every part of the country.
In sales and marketing (yes, two different things) we can either lead or follow. And, we are all leaders and followers at some point, depending on the situation. However, if you want to be a creatively authentic sales and/or marketing professional, you must always be creative, credible and compelling. To me, saying “best” and “really” sounds quite robotic and much the same as everyone else.
Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies, founded in 2010.
Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).
Sauers is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). He is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com