Being a Printer Means Always Saying You’re Sorry
This was my opportunity to express my thanks. I dropped them an email late on Friday and received one in return a few hours later. The email’s author declared that I had made his week, and his note carried a reciprocation of appreciation and commitment. It’s so simple, yet sometimes we fail to appreciate and then—importantly—to express that appreciation by giving thanks. I may have made his week, and then he made my weekend.
The trust we impart in our vendor partners is crucial to the success of our businesses. While we generated the opportunity in the first place, without their support and execution, there wouldn’t be a next job. We rise and fall together, we and our brethren.
And this time we rose. Our vendor partner went that extra mile and because of its efforts, we’ve already been awarded the next project from that new client. The world needs a little more trust and a little more appreciation.
Remember that feeling when you’re genuinely thanked and pay it forward. It actually feels better to appreciate than to be appreciated. The best thing is that it only takes a minute. I, for one, am determined to ensure that my colleagues will not be able to say: “Never in my career have I been called with good news.” Won’t you join me?
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC