Becoming the Millenvy of the Publishing Industry

A new advertising medium?

We now have a name for the malady that plagues publishers who fret that they’re not getting their fair share of the young-adult audience: millenvialism.

Symptoms include desperate attempts to “generate content” (“writing articles” is so 20th Century) that appeals to the coveted twenty-something audience.

Seeking to understand this notoriously fickle group, frantic