Becoming the Millenvy of the Publishing Industry
A new advertising medium?
We now have a name for the malady that plagues publishers who fret that they’re not getting their fair share of the young-adult audience: millenvialism.
Symptoms include desperate attempts to “generate content” (“writing articles” is so 20th Century) that appeals to the coveted twenty-something audience.
Seeking to understand this notoriously fickle group, frantic