Be Careful What You Write
Had Coke asked a number of their target customers what they thought of their strategic marketing they would have easily avoided a major marketing blunder in this incredibly important market.
Knowing your market and understanding your customers’ interests will help you define what you should and should not write about. Social media is not the 'answer all' that has to be used in every single step of your overall marketing communications. But it is certainly a part of the journey and so, discovering what your customers are mostly interested in is the most important thing you can do to begin.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.