Back to Reality: A look at real, successful augmented reality applications
By
mflynn@printing.org
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This blog has been adapted from an article by Steve Deitz, President/Creative Director, 900lbs of Creative, and keynote speaker at the 2014 Print Leadership Summit, June 2–3,Dallas, TX.
Remember when companies first began talking about applying augmented reality to printed materials? What seemed like science fiction is becoming, well, reality, and providing some uniquely creative, engaging marketing pieces for companies.
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