Award Winning Marketing Secrets: Fey Printing
There are some amazing companies that have won Bennys at the Premier Print Awards! This post is part of a blog series profiling 2014 Premier Print Award Benny winners from small print shops to large corporations as well as universities. Check out how a company in your demographic used their 2014 Benny win to leverage more business.
As a small, full-service print company in central Wisconsin, Fey Printing has become well known not only for their impeccable printed works but for their creative marketing expertise as well. In the 2014 Premier Print Award competition, they took home two Bennys, one for “Neenah Paper Menu Promo” in the Booklets (4 or more colors, printers with 51–100 employees) category and another for “D/City Newsletter” in the Newsletters (4 or more colors) category.
When they’re not creating award-winning marketing pieces for their clients, Fey Printing is doing some serious marketing for themselves. Here Kristopher Gasch, Director of Marketing, talks about how they tell their brand story and discusses their keys to success.
Q: Can you please describe how your small business used its 2014 Premier Print Award Benny win to leverage your company?
A: We have found tremendous value in the Premier Print Awards. It is encouraging to see our work on a “world stage” alongside projects from across the globe and, as such, the Premier Print Award name carries a lot of weight. It’s one thing for us to tell our story and talk about how proud we are of our work, but it is quite another to tell that story through the lens of an international competition.
Q: What is one key piece of advice you would give to your peers who struggle to find success?
A: Integrity, transparency, and a team approach to the entire print process are three important keys to success.