Attending the Key Executives Mega Conference
So, what do these topics have to do with Affinity Express? Well, we were in San Antonio exhibiting. We had a chance to visit with our current clients and get a face-to-face check-in. We also were there to share with the group our work and how we are modeled to help them achieve more.
Again, newspapers aren't just printing your papers; they are changing the way you interact with your community. And the role that Affinity Express plays in this game is strategic. We aren't providing a nine-course meal that has a wine paired with each course. Affinity Express provides meals that sustain you while you work on developing the menu for your next fancy dinner party. Newspapers entrust Affinity Express with the production work so that they can move the needle. We are the leading providers of advertising and marketing production that allow for newspapers to take the next steps and provide more of an agency-type service to their advertisers. Whether it's mobile, local, social, display, email, video, or a reputation to manage, Affinity Express is there to support what the industry needs in a very structured way—today and into the future.
So, camaraderie between the newspaper industry and Affinity Express is extremely important and to be involved in a Mega Conference that focuses on next steps for newspapers definitely helps contribute to our success. We thoroughly enjoyed the experience and a big "shout out" goes to SNPA, Inland and LocalMedia. Because of these three associations we had a great turnout and hope all others did as well.