Attacking Quotes Is Simple Business Sensibility
Let’s remember that we are an instant gratification society and expect immediate response to everything. The person requesting the RFQ is no different. The firms that respond quickly and then follow up diligently and quickly (within an hour or two) will find that their odds of getting the job go up exponentially.
We often spend big money on sophisticated marketing plans to attract new customers. If we fall down on quick, professional response to quotes, we end up making this the weakest link in the marketing chain. We leave the low hanging fruit on the tree for a more aggressive competitor to pick.
It should be simple business sensibility to attack quotes. Following up with folks wanting to buy from us should be at the top of everyone’s priority list. Savvy business managers do not take it for granted.
Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.