Are Your Samples Costing You Clients?
Speaking of valuable resources, I’m sure you have a closet filled with overages that you send out when samples are required, and just a handful (if you are lucky) of the award-winning materials propped up on a shelf under a spotlight next to a plaque. If those overages are dated, it’s worth updating them, especially if they have a copyright or other information that would tell us the piece is 10 years old—we do look.
Samples can be the gateway drug to a long-term addiction with your business, or it can be the thing that kills potential clients on the spot. I have 1,500 buyers jonesing for a good supply of print, and more important, a free taste of the relationship that could potentially follow.
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.