Are Your Samples Costing You Clients?
Speaking of valuable resources, I’m sure you have a closet filled with overages that you send out when samples are required, and just a handful (if you are lucky) of the award-winning materials propped up on a shelf under a spotlight next to a plaque. If those overages are dated, it’s worth updating them, especially if they have a copyright or other information that would tell us the piece is 10 years old—we do look.
Samples can be the gateway drug to a long-term addiction with your business, or it can be the thing that kills potential clients on the spot. I have 1,500 buyers jonesing for a good supply of print, and more important, a free taste of the relationship that could potentially follow.
Deborah Corn is the Intergalactic Ambassador to The Printerverse at PrintMediaCentr.com providing information and resources to the global print and marketing community ... with some fun in the mix! She is a noted a Print Buyerologist, Industry Speaker and Blogger, Cultivator of the Print Production Professionals Group on LinkedIn, and host of PMC's weekly #PrintChat on Twitter Wednesday's at 4 p.m. ET. Corn has more than 25 years of experience working in advertising and marketing, and currently works behind the scenes with printers helping them to form meaningful relationships with customers, and industry suppliers, events and organizations helping them achieve success with their cross media and social media marketing endeavors. Twitter: @PrintMediaCentr