Are Your Customers Giving You the Time of Day?
The answer to that question could depend as much on when you send your marketing messages as to what type of marketing you use. Recent research shows that the best times of day to market are directly related to the type of marketing your organization uses and in what frequency.
Doremus and the Financial Times polled business decision makers and found that 43 percent use their computers to access content after work and 36 percent do so on the weekends, as reported by eMarketer. But they are using them for very different purposes, so it’s important to understand what those are.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.