Are You a Unicorn?
3) Have a heart-to-heart talk with your unicorn self and decide if being a unicorn is really all it is cracked up to be.
If you decide that it is time to make a move toward letting your horn go and changing, you can get help from a coach, therapist, or mentor who can help you live among the rest of us mortals.
I realize that I sound a little sarcastic and non-sensical; perhaps I am feeling a little unicorny myself as I already submitted one piece for PIworld this week on the printForum hosted by Rider Dickerson last week. At any rate, unicorns are pretty and magical; whether they are real, or have ever produced impressive profits are another story.
Maybe we should ask Mark Zuckerberg.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.