Are You an Iconoclast?
Are you familiar with the term "iconoclast?"
I heard this word for the first time recently at a marketing presentation. The presenter introduced himself as an iconoclast. I was intrigued, as I hadn’t heard the term before. So I went and looked it up. Here’s what I found:
A person who attacks cherished beliefs, traditional institutions, etc., as being based on error or superstition.
Good sales and marketing people are iconoclasts
Firstly, they challenge traditional methods and find new ones. Let’s face it, cold calling, mass emails and door-stepping rarely work any more. In a few years time, we will probably look back and discount the successful methods that we use today. We will have moved on.
Many people prefer to stay in their comfort zones
They will keep on doing what they have always done. Many times they will see their sales dropping off. Iconoclasts will always be looking for new ways to achieve results. They will have higher success rates with their sales because they will be getting hold of prospects and customers in innovative ways.
Iconoclasts also challenge customers
They are the people who don’t sell print. They sell solutions. They get their customers to understand that their traditional print requirements may not achieve the right results in today’s markets. Iconoclasts persuade their clients to try something new. They earn their place as a valuable partner to their clients.
Are you happy staying in your comfort zone? Or are you an iconoclast?
P.S. Find out more ideas on how to increase sales with today’s buyers: download my free e-book "Ten Common Print Selling Errors and What To Do About Them." You’ll also receive my regular "Views from the print buyer" bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."