Are We Drinking Our Own Bathwater?
It sounds a lot like commonsense to me.
So how do we pop the bubbles that close our minds to the right way forward? How do we escape the bubbles formed in our own bathwater? Here are five ways (perhaps you have more you can share in a Comment):
1. Hire from outside the printing industry.
Outsiders will bring fresh perspectives and new solutions to old problems.
2. Network outside your comfort zone.
Go to a design conference. Join an alumni group and meet folks in other industries. Talk to your friends (not your colleagues) about your business challenges and, while you’re at it, make new friends!
Not just Printing Impressions (with apologies to my esteemed editors). But publications, books and blogs across a host of industries and interests. Expand your mind and you’ll expand your business at the same time.
4. Explore problems by employing “lateral thinking.”
Lateral thinking will help you find indirect solutions that, paradoxically, may be the most direct way to solve your problem. As an example, at SPC, we’re looking re-engineering our order entry process after having read about what IBM Credit did a while back.
5. Leverage the wisdom of the trenches.
Create an open dialog with people up and down your own workforce. If you create an open exchange of ideas where thinking outside the bubble is rewarded, you’ll be amazed at the creativity that can be unleashed. You may have your own “hospital janitor” in your midst.
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC