Agile Marketing Tips and Trends for Small Businesses
Listen before executing marketing decisions
Along with all the other options for interactions available today, there is nothing better than communicating directly over the phone with your prospects, current customers and other associates to get their points of view. Discussions with your user base will yield plenty of actionable data. Listen for key pieces of information such as:
- What do they think their problems are?
- How did they come to find out about these problems?
- Was your content helpful to them at the particular stage of research?
- What could you do better?
User stories are the ideal basis for building marketing campaigns. Once you have thought through the ideas, you need to test them to check which would get the best results.
Emphasize on evaluation to improve focus
Marketing campaign attribution relies on being able to convert people’s buying decisions into simple numbers in order to calculate the weighing each touch point had on those decisions. It is not a simple process with straightforward outcomes, as there are multiple interactions taking place. Some might decide to purchase after the first contacts while others might need multiple levels to make up their minds. Businesses should evaluate marketing campaign performance at two levels:
- Overall business performance
- Marketing channel effectiveness
The real question the evaluation process answers is which steps should be planned for the next campaign rather than stressing how much revenue each marketing channel made in the last campaign. Focus on gathering information that is accurate and provides direction for the future. What other tactics can make your marketing agile and help you reach out quickly and effectively to prospective and present customers?