Agile Marketing Tips and Trends for Small Businesses
Therefore, you need to plan your marketing strategy by focusing on customer touch points for successful brand relationships. This graphic released in a report by Forrester Research, Inc., helps visualize the customer life-cycle, along with some of the communication vehicles that play a role at each touch point.
Focus on individuals
Brands that listen to their audiences are the ones that stand out. These audiences include internal team members, external customers and business associates. A brand must ultimately focus on outcomes, not outputs. The criteria, says Umair Haque, are simple: "Did this brand make you fitter, wiser, smarter, closer? Did it improve your personal outcomes? Did it improve your community outcomes? Did it pollute the environment? We’re trying to get beyond ‘did this company make a slightly better product’ to the more resonant, meaningful question: did this brand actually impact your life in a tangible, lasting, and positive way?" For successful, agile marketing initiatives, organizations need to work on the following three relationship aspects:
1. Internal marketing operations are planned and executed to facilitate better interactions between team members, leaving them free to act and react to changes with greater speed and creativity.
2. Collaboration between different marketing personnel and colleagues such as product management, finance, sales, IT, etc., should be more transparent and fluid. No excuses should be allowed for failing to deliver amazing experiences for internal and external customers.
3. Businesses need platforms that allow them to interact with individual customers. Social media has helped customers to share their opinions in real time. That’s why marketers need to embrace the technology and use it to their advantage to motivate customers to open up and share their thoughts more freely. The value of supporting interactions must be deeply absorbed into the core of modern marketing.