Advertising in Fashion

Successful ads for fashion and accessories avoid visual clutter. They convey a strong brand message by using powerful images and minimal but impactful content that work together to grab the attention of the target audience.

Ads targeting women—such as those for garments, accessories or jewelry—tend to feature soft feminine background colors and flowery fonts. On the other hand, ads that are designed for professional men typically have no-nonsense creative with minimal copy and masculine colors that suggest power and control. Another category of fashion ads targets youth. They come in a range of colors with playful fonts and models in action to convey energy.