Adding Dimension to Print
Printers who want to succeed in a bad economy, where digital media is diluting the market at a rapid pace, need to do what they do best: be creative. It’s true that some forms of print will be around for decades to come, but to truly differentiate yourself from every other printer, offer your clients what no other form of media can offer. Take print into a new dimension—literally.
Stephen Beals is a veteran prepress manager with some 30 years of experience in the commercial print business. He has written hundreds of articles for dozens of publications and owns the website "Printoolz" for software for print and multimedia production. Stephen also founded his own murder mystery dinner theatre troupe and is a Presbyterian pastor.