Add Humor to Marketing to Make it More Effective
The most important tip before adding humor to your website content is to know your audience—what they would appreciate and what might backfire. Business jokes will be more effective if they relate to your business. And customers must be able to see that connection. If you can be funny about the business world your customers live in, it makes you look perceptive and connected. On the other hand, jokes about fashion on a real estate agency’s website might put serious questions about your credibility in the minds of potential customers. So if there is any doubt, leave the humor out.
Improve your bond with emails that talk to customers:
Email marketing is one area where marketers can build a continuous dialogue. But regularly scheduled communications can get boring to subscribers. Adding humor can turn things around and make people eager to receive your emails. You can bring a quirky twist to industry headlines, discuss interesting traits of business/famous personalities and develop personas without diluting your brand. Today’s social consumers expect more of a human face from the brands they love and buy. They expect to deal with real people. Audiences are most receptive to humor when they think it's natural and relevant, and they can connect with the joke. People respond to short, quick sentences and phrases. Most of us don’t have time to read long stories. Make it quick and fun to get attention. Scott Hardigree explains in his blog post that a funny play on words can make people stop and give extra thought to your emails.
Season your blogs with a pinch of humor:
Incorporate humor in your blog posts with natural language, interesting real life examples and funny quotes that share your point of view. You can place amusing design elements on the sidebars of blog pages. Feature a daily cartoon or your take on business headlines to give your readers a reason to come back. Pictures and videos are another wonderful way to convey humor, mainly because people can’t resist watching them. A bonus tip is to keep them short. Even readers sharing their stories and experiences can bring people some laughs.