Add Humor to Marketing to Make it More Effective

Most sales pros know it is easier to sell to customers when they have established a good rapport. And there’s no better way to break the ice than to make people smile or laugh. They let down their guard and become much more open. This not only works in sales, but in marketing as well. Your company becomes relatable and your brand becomes more memorable when the audience connects through humor. Furthermore, a little amusement can go a long way in setting the stage for building your customers' trust.