Ad Campaigns Versus Platforms and How to Tell the Difference
3. Micro Marketing Wins Customers
Every business needs to put aside the final sale and provide value in micro-size bits to get customers to engage with your product. Deeper engagement with each individual customer at their pace will occur when you match their greatest need to your product. This is not hard selling, quite the contrary. It’s all about building customers who so like your product they want to tell others about it.
All three of these insights require a better understanding of your customers and their needs. What products they find most useful and what brand messaging is of the most interest to them. That’s where the hard work of product marketing development is done. It requires listening to the needs and interests of your customers. The information you collect today can bring years of business development to your company, which is worth a lot more than a stand-alone advertising campaign.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.