Acts of Contrition - Say You’re Sorry Already
Also, there may be just as many times when the apology is an INTERNAL thing. Did you dump a huge job on the pressman at 4 p.m. on Friday and now he gets to work overtime while you head to the beach for the weekend? Here, an apology, a six pack AND tickets to the ball game might be warranted.
I’ll leave you with this...
Ask yourself, “How does my customer feel if I don’t say I’m sorry? What will they say to my competitor the next time he calls, especially if he calls the day we have royally screwed something up?”
You’ll be vulnerable. And if you think saying you’re sorry makes you feel vulnerable, well, how does losing a top 10 client feel? Compared to that, a little groveling is EASY!
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.