A Purple Elephant, Gloria Estefan, and a Great Blog
Isn’t that a fantastic title?
You can’t help but dive in to see what those three things have in common.
The truth is, nothing. There is no commonality.
I’ve lured you in and now you’re 40 words into my blog. Simply by coming up with a compelling title, I got your attention.
But what’s more …
… by keeping each paragraph short and adding a lot of white space, you are much more likely to read my blog than if I did what I’m doing now which is to just ramble on in one long sentence. In fact, I’ve probably lost a not-insignificant percentage of my readership instead of sticking to what was working: whitespace.
A great blog:
- Is no more than 250 words;
- Makes one singular point, not several;
- Includes bullet points;
- So that the reader;
- Can scan;
- Your blog.
Back to the title …
My friend Al Lautenslager told me years ago how important it is to include a powerful and compelling title. Seriously, which would you rather read:
- How to Write a Blog That Gets Read
- Five Mistakes People Make in Their Blog
- Why Your Blog Sucks
- A Purple Elephant, Gloria Estefan, and a Great Blog
I’m coming up on 250 words, so I need to wrap this up.
Ideas for blogs can hit you at any time, so write down anything that comes to you. After that, follow these simple instructions and people will start looking out for your next brain dump.
That’s 250 on the button!
Bill Farquharson can be reached through The Sales Vault at BillFarquharson.com or by calling 781-934-7036. Oh, and his most-read blog ever was titled, Vista Printing, Bad Sushi, and 3 Angry Calls a Day.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.